How do you get people to take climate action into their own hands?

70% of Americans are worried about climate change, but nobody knows what to do about it. Rewiring America is here to help. As the nation’s leading electrification nonprofit, their goal is to turn concerned citizens into catalyzed consumers. There’s just one catch: people don’t like doing hard things. So, for their first consumer-facing campaign, we helped people understand they could save the planet just by doing the dumb ass shit they do every day (as long as they do it with electric appliances).