United Nations Development Program
How do jolt people out of their complacency on climate change?
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Give them a different kind of weather forecast.
When it comes to convincing adults to take action on climate change, studies show that children are the best messengers. So, we had kids take over weather reports around the world and deliver the 2050 weather forecast, projecting what life could be like that for them if adults don’t “get off their butts and fix this totally solvable problem.”
Kids took over weather reports around the world.
On World Meteorological Day, kids in over 80 countries took over weather reports, to deliver the 2050 forecast to adults. From Albania to Argentina, and Somalia to Sweden, networks aired and hosted our Weather Kids live, surprising audiences and making waves, with over 2,000 media mentions and billions of impressions.
300+ networks
80+ countries
40+ languages
The campaign partnered with popular international video games to reach teens and encourage them to send the weather report to their parents.
The work drove parents to a personalized, online experience that let them see what the world would look like for their kids in 2050 if they took action now.
