How can an old brand’s mission make new waves?

Hack the web’s favorite app

On Fair Trade Day, Ben and Jerry's wanted to remind people that they’re a Fair Trade Company. But, simply bragging about it felt weird. So, we decided to create an app that would boost the whole mission. Fair Tweets allowed people to donate their unused Twitter characters to Fair Trade by automatically populating the rest of their tweets with a link to an article about the cause.