Dixie
How can a convenience brand stand for something deeper?
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Ask America to go #DarkForDinner
Dixie is the plate of choice for millions of American families. But thanks to smartphones, family meal time is under siege. In Dixie's #Darkfordinner" campaign, we asked people to put their devices away and spend more time with their friends and family around the table.
Every Sunday night, we released a new conversation prompt to get families talking.
Week 1: Dads
Week 2: Would You Rather
Week 3: Romance
Week 4: Fears
Week 5: Embarrassing Stories
