Studies show that anticipating a vacation can be as fulfilling as actually taking one. But for most people, booking a trip is stressful. Juggling price comparisons, your family’s expectations, and the hundreds of travel apps is overwhelming. With its simple interface and breadth of accommodations, we wanted to reposition Booking.com from another travel algorithm, to a vacation fantasy generator. And there’s no better place for a big, American fantasy than the Super Bowl.