Science Moms - Launch

How do you get moderate moms to care about climate change?

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Connect with them about the one thing they have in common: a crazy love for their kids.

So much of the climate conversation happens in scientific and political terms. But the issue boils down to a simple question: what kind of world are we leaving our children? So, we built a brand that could talk to moms about that.

Meet the Science Moms

Science Moms is a nonpartisan group of climate scientists who are also mothers. The brand was created specifically to connect with moderate suburban women who are worried about climate change, but feel helpless and don’t know where to turn for trustworthy information. These eleven scientists create relatable, entertaining content that helps moms understand climate change and empowers them to take action. Those hot dogs are vegan, btw

“For Mia”

Meet Dr. Melissa Burt, an atmospheric scientist at Colorado State University and mother to Mia, a fearless, joyful, four year-old who inspires Dr. Burt to keep fighting for climate action. This film launched the Science Moms brand and connected with women on an emotional level—a stark contrast to how they had thought about climate change before.

“For Joan and Frieda”

Dr. Emily Fischer is an atmospheric chemist who flies planes through wildfire smoke to study its composition and evaluate potential environmental harm. She’s also a mother to two daughters who adore being outside. Her concern for what the world will look like when they grow up motivates her to face the climate crisis every day.

A simple message: “Later is too late”

We hear it all the time: “we must act now!” But for people who don’t have a good grasp of the science behind climate change, these calls don’t resonate. So, we mapped the scientific milestones onto a timeline parents care about more than anything: a child’s life.